AI bookings for small businesses

When someone asks AI where to book: be the answer.

Counterpart puts your business on the list every AI checks before booking.

No scraping. No customer passwords. You stay merchant-of-record.

Reachable from the assistants people already use ChatGPT Gemini Claude Alexa+ Copilot
800M+
people already use ChatGPT every week—your customers are in there now.
$20.6B
agent-driven spend in 2026, on its way to mainstream.
38%
of consumers have already used AI to shop—your customers are doing it now.
1
our all-in take rate vs the 15–30% aggregators charge.
What's changing

AI is booking more jobs every day, and most small businesses don't show up.

AI-placed orders and bookings are accelerating fast—Visa and ChatGPT just wired payments straight into the assistant—and most independents still have no way to show up. The businesses that get readable now win the first bookings; everyone else waits around to be found.

01 / DEMAND

People are starting to ask, not search.

"Who can fix my AC today," "book my usual cut," "reorder last Friday's lunch." The assistant decides where that job lands. If your business isn't readable, you're simply not in the answer.

02 / VISIBILITY

If you're not on a big platform, you don't exist to agents.

Catalog stores got a free "agent" toggle. Trades, restaurants, and shops running on ServiceTitan, Toast, Square, or a booking tool got nothing. No self-serve path to be bookable.

03 / RISK

The shortcut—scraping—just became a liability.

Some tools built their model by logging into your customers' accounts or scraping your website without permission — and charging you for it. In 2026, courts began ruling that unauthorized, even when the customer clicked 'yes.' Businesses that went that route are now exposed. Permission-based access isn't just cleaner — it's the only approach that holds up long-term.

How it works

Three steps. You plug in. We handle the rest.

No new app for your customers to download. No re-platforming. Think of us as the translator between your booking system and every AI assistant — you don't learn a new language, we handle it.

1Grant access

You connect the system you already use.

Link your field-service, POS, or booking tool with a few clicks and tell us what agents are allowed to do—and what they're not. For example: allow bookings but not refunds, or cap agent orders at $200. You're granting permission, not handing over the keys. Revoke anytime.

ServiceTitanHousecall ProJobberToastSquareBoulevard / Jane
2We build the endpoint

We build the bridge between your business and every AI assistant.

Once you connect your existing software, we handle everything on the technical side. Every major AI — ChatGPT, Gemini, Claude, Alexa — can reach you through one connection we maintain. We make sure they see your real availability, quote the right price including tax, and get a real confirmation when they book. If something goes wrong after the job, there's a system for that too.

3Any AI can book you

Now any AI assistant can book with you, and every job goes through.

When a customer tells ChatGPT, Gemini, Claude, or Alexa to book you, it gets true availability, a correct total with tax, and a real confirmation. No "sold out" after the fact. Every job is instrumented so reliability only improves.

real-time availabilitylanded-cost quotejob & refund status
What we own · what's free

Discovery is free. Reliability isn't.

Getting discovered by AI is already free and self-serve — we'll never charge you just to show up. The hard, unsolved work is making a job actually go through and stay through.

We own this Transaction integrity

  • Real-time availability truth.No agent commits to a slot that's gone, a tech who's booked, or an item that's out of stock.
  • Merchant-of-record + automatic sales tax.Correct, multi-state tax calculated and remitted. Zero compliance work on your end.
  • Post-sale: status, refunds, returns, disputes.When something goes wrong after the job, there's a real system handling it—not a dead end in a chat window.
  • Verified-agent gating.Good assistants get in; scrapers and bad bots stay out. You set spend and scope limits.

This is what we charge for—because it's the work the big platforms left undone for businesses your size.

Already free Don't pay for these

  • Being "discoverable" / scrapable.Open standards and free scanners already do this. We include the setup at no charge.
  • The payment rail itself.Payments ride existing, secure tokens. We orchestrate; we're not a card network and never touch a password.
  • Yet another protocol.We adopt the open ones the assistants already use. No lock-in to something only we speak.
  • A consumer app to list in.Demand comes from the assistants customers already use. There's nothing for them to install.

Our positioning, plainly: we don't help you get scraped or get discovered—those are free. We make you reliably transactable, and we own the part that breaks.

Pricing

Thin and honest. You only win when a real order or booking goes through.

No setup fee to "make you scrapable." No subscription to be listed in an app. Far below the 15–30% the aggregators take.

Per order & per booking

1–3 % all-in take rate

Charged only when an assistant places a real, completed job or booking with you. That's it.

  • Undercuts the 15–30% delivery and marketplace platforms.
  • No charge on browsing, research, or abandoned carts.
  • Tax handled inside the take rate—no surprise line items.

NEVER: a setup fee to get 'listed' somewhere your customers haven't heard of. You pay nothing until a real job comes through.

Integrity base

Under $300 / month

Covers the always-on layer: live availability sync, merchant-of-record + tax, post-sale, and verified-agent gating.

  • Multi-protocol endpoint, kept current as standards change.
  • Reliability monitoring — you see which jobs went through and why.
  • Free agent-readiness scan & setup included.

Design partners start free while we instrument your first jobs.

Free agent-readiness scan

Find out if an AI can already book you.

Drop in your website or booking link. We'll show you, in seconds, how an assistant sees your business today—and what's standing between a customer's "just handle it" and you.

Takes ~6 seconds. No account, no card. We never scrape or log in.

Your readiness report prints here.
Enter a link and run the scan →
Straight answers

The questions every owner asks first.

Is this scraping my site?
NoIt's the opposite. Scraping copies your site without asking; we never do that. Counterpart is permission-based: you grant access to the system you already use, and we publish a sanctioned endpoint that you control and can switch off anytime. Agents read what you've approved—nothing else.
Do you store my customers' passwords or log in as them?
NeverWe don't hold customer credentials, and no agent logs into anyone's account to act on their behalf through us. Payment runs on secure, scoped tokens issued by the payment networks—not passwords we keep. That's deliberate: the "log in as the user" approach is exactly what landed others in court in 2026.
Do I keep my own brand and customer relationship?
YesYou stay the merchant-of-record. The job is yours, the customer relationship is yours, the invoice has your name on it, and the money settles to you. We handle the plumbing—availability, tax, and post-sale—in the background. We're not a marketplace that puts itself between you and your customer.
Is anyone actually booking this way yet—or is this hype?
NowIt just got real. Visa and ChatGPT struck a deal that lets the assistant pay and check out directly—it no longer just points a customer toward a business, it books the job on the spot. The payment rails and the assistants are now wired together, and the big chains are already racing to be the answer. Waiting isn't caution anymore; it's handing the first AI bookings in your market to whoever shows up before you do. Getting in is cheap. Being invisible when the orders start isn't.
Do I have to switch my software or rebuild my website?
NoWe connect to the tools you already run—ServiceTitan, Housecall Pro, Jobber, Toast, Square, your booking system—and generate the endpoint from there. Nothing for your customers to download, no re-platforming, no new catalog to maintain. If your data changes in your system, the agents see the change.
What if an agent books a slot I can't cover?
That's the exact failure we exist to prevent. Our integrity layer gives agents real-time availability before they commit, so they can't promise a booked tech, a sold-out item, or a slot that's gone. And if something does need to be unwound, refunds and status are handled through a real post-sale system—not a dead-end chat.
Get ahead of it

Be the answer when someone says "just handle it."

Run the free scan, see where you stand, and become bookable by any AI—the permission-based way.